Visual Design and Branding Applications
Visual design is the art and craft of bringing a functional, aesthetic, and organized structure to different kinds of texts and illustrations.
Visual design is the art and craft of bringing a functional, aesthetic, and organized structure to different kinds of texts and illustrations. Traditional graphic design is a kind of “all purpose-design” used in the production of various media. Modern visual graphic design has its roots in the rational, functional aesthetics that evolved in traditional graphic design over the centuries for the print media, and are now used in industrial design, as well as in architecture.
Purpose of Visual Design
The purpose of work with graphic design is to find a suitable presentation of the message concerning the intended receiver, medium, and economical situation. All design elements serve to enhance the content. Viewers often react in a positive way to texts with good typography and good illustrations.
In the largest sense, all graphic design serves as an interface. It is the filter that facilitates communication between users and products, places, processes, information, and services. This interface may have the purpose of description or persuasion. It may be in a process of one-way presentation or two-way discourse (interactive). It has a functional rather than a decorative purpose. The role of graphic design is functional. The study of rational, functional aesthetics, as well as effective and efficient layouts for all media, makes visual graphic design interesting. Visual Graphic design is a tool with which you can manipulate the raw materials – words in different typefaces, sizes, styles, space, illustrations, colour, paper and ink to achieve the best possible communications between people.
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