Branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. It helps to identify a product and distinguish it from other products and services.
Branding is important as it makes a memorable impression on consumers and also allows your customers and clients to know what to expect from your company. Through Branding, you can distinguish yourself from the competitors and also provide the clarity that whatever service/product you offer is better.
Many areas are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo. All of these elements work together to create one unique and attention-grabbing professional profile.